城市品牌定位是品牌建设的先决条件。
The orientation of city brand is the precondition for the construction of brand.
实施品牌化战略需要厘清城市品牌定位视角的若干原则。
Certain principles about the Angle of the orientation of a city's brand should be made clear when brand strategy is implemented.
本文的主体包括三个部分：一、城市品牌定位理论模型的构建。
After comprehensive literature review, this study aims to build the city brand positioning from the perspective of customer tourists, residents, investors, etc.
城市品牌定位从层次上可以划分为核心品牌、次核心品牌和要素品牌。
In terms of levels, the city brands can be classified into the core brand, the sub-core brand and the factor brand.
这就是主成分分析法的基本思想，它能帮助决策者进行准确的城市品牌定位。
This is exactly the basic idea for the principal component analysis, which can help policy makers carry out a correct orientation of city "s brand."
第三章是城市品牌的定位研究。
其次对南宁会展旅游品牌进行科学定位，将南宁会展旅游品牌的基本目标市场定位为东南亚各国，将南宁城市形象定位为东盟会都、绿色之城、民歌之乡；
Then it defines the brand of Nanning's MICE scientifically, with the target market in the Southeast Asia, the image of Nanning as"the ASEAN capital, the green city, the hometown of folk songs."
其次对南宁会展旅游品牌进行科学定位，将南宁会展旅游品牌的基本目标市场定位为东南亚各国，将南宁城市形象定位为东盟会都、绿色之城、民歌之乡；
Then it defines the brand of Nanning's MICE scientifically, with the target market in the Southeast Asia, the image of Nanning as"the ASEAN capital, the green city, the hometown of folk songs."
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