在许多城市品牌化取得成功的同时,也有一些城市品牌设计走入误区。
While many cities succeeded in brand-modeling, some cities were bogged down in misunderstanding in brand design.
随着城市化的不断加深和城市竞争的日益激烈,城市品牌营销也受到了国内外各大城市的普遍关注。
With the gradual process of urbanization and increasingly fierce competition, urban brand marketing has become a general concern for all the big cities at home and abroad.
实施品牌化战略需要厘清城市品牌定位视角的若干原则。
Certain principles about the Angle of the orientation of a city's brand should be made clear when brand strategy is implemented.
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