在许多城市品牌化取得成功的同时,也有一些城市品牌设计走入误区。
While many cities succeeded in brand-modeling, some cities were bogged down in misunderstanding in brand design.
随着城市化的不断加深和城市竞争的日益激烈,城市品牌营销也受到了国内外各大城市的普遍关注。
With the gradual process of urbanization and increasingly fierce competition, urban brand marketing has become a general concern for all the big cities at home and abroad.
实施品牌化战略需要厘清城市品牌定位视角的若干原则。
Certain principles about the Angle of the orientation of a city's brand should be made clear when brand strategy is implemented.
一流城市要有一流的教育相匹配,作为国际化大都市,上海应有自己的品牌大学。
First class city should be matched to first class education. As an international metropolis, Shanghai should have its own brand university.
一流城市要有一流的教育相匹配,作为国际化大都市,上海应有自己的品牌大学。
First class city should be matched to first class education. As an international metropolis, Shanghai should have its own brand university.
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