正在用社会化方法使用本地商户列表，优惠卷和价格，Google已经开始走向基于搜索的服务。

Are taking a social approach to local business listings, coupons, and offers, Google is approaching from the search side.

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而时下风靡的在线支付服务商Paypal的商户账户中，直接从顾客银行账户获得销售款的已有近一半之多。

Almost half the accounts at PayPal, the popular online payments service, are financed directly from customers' bank accounts.

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方法之一是更好地利用他们所收集的数据，例如让交易更个人化，帮助当地商户设计团购服务页面等。

One way it is doing so is to make better use of all the data it collects, for instance to personalise deals and help local businesses design their Groupon offers.

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