在某些情况下,只单单应用一致的企业品牌要素就足够了。
In some instances, merely applying the consistent corporate branding might be best.
这些品牌要素相互协调、相互制约,形成了一个完整的品牌要素有机体。
These brand factors are mutual coordinations and restrictions that them have formed a complete brand factor's organism.
跨国经营条件下的品牌命名是品牌要素选择中最重要也是最困难的一项决策。
A brand name can make substantial contributions to a brands equity, and brand naming is at the most central position of choosing brand elements.
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