第三章介绍了W公司目前品牌管理现状，从品牌管理要素的角度分析了W公司品牌管理问题的原因。第四章给出了W公司品牌管理要素解决方案。
Chapter 3 presents the actuality of brand management of W company and makes an analysis to the reasons of W company in eye of essential factors of brand management.
在财务理念下，品牌是创造价值与增值的资本要素，而创造价值与增值是财务管理的基本目标，从目标、实际操作、资本经营、风险以及财务关系层面上分析，品牌管理都应该以财务管理为导向。
Based on the financial notion, brand in this thesis is defined as value-created and value-added capital element, and the primary objective of financial management should be creating and adding values.
这些要素都不是单独的个体，而是创造一个有吸引力的品牌体验，如果管理得当，这将创造出价值、影响力、以及建立忠诚度。
Taken together, these components are not separate entities, but the sum of the parts of creating an engaging brand experience, which if managed properly, creates value, influence, and builds loyalty.
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