"品牌文化"是个多义词，它可以指品牌文化（名词解释）,品牌文化（武汉大学出版社出版（余明阳专著））。
实施品牌文化策略应遵循差异性原则及系统性原则。
The implementation of the brand culture strategy should follow the principle of difference and system.
而对于品牌文化来说，亚文化是一个重要的传播载体。
However, to brand culture, subculture is an important carrier of communication.
亚文化群体在品牌文化的传播过程中，扮演着越来越重要的角色。
The subculture is playing an ever important role in the process of communication of brand culture.
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