分析了品牌文化内涵中的字体设计、品牌名称中的字体设计、品牌标志中的字体设计，指出字体设计与产品品牌塑造的关系是相互影响相互作用的。

It analyzed the font design in the connotation of brand culture, brand name and brand logo, pointed out that the relationship between the font design and product branding is interacting.

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建筑经典化的实质是表现意义的过程，体现在对宏大叙事的诉求、品牌商品的塑造和文化身份认同的建构三个方面。

The canonization of architecture is a process to express meaning, which is embodied in great narration, branded commodity and cultural self-identity.

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第四部分通过分析品牌文化对频道塑造的启示，对东方卫视提出了一些建议和参考。

Finally by exploring the inspiration of channel shaping with the brand culture, some Suggestions and advisory opinions were proposed.

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