提出了简练且易于操作的城市品牌定义：蕴含城市独特个性及受众效用的城市名称和标记。

It put forward a terse and easy to be operation definition of city brand: it is city name or symbol which contain the special character of the city and usefulness of the consumer.

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对于探索频道来说，“这是一次绝佳的品牌定义秀，”探索通信的总裁大卫·扎拉夫说，探索通信是探索频道的母公司。

For Discovery “it’s a great brand-definitional show, ” said David M. Zaslav, the chief executive of Discovery Communications, the channel’s parent company.

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首先形成把你品牌带入那的定义清晰的策略。

Start with a clearly defined strategy for getting your brand out there.

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