怨恨和不信任往往会导致论证和反论证的结果，产生反效应，消费者会相信与广告主张截然相反的结论。
Resentment and distrust often lead to counterargumentation and to boomerang effects where consumers come to believe conclusions diametrically opposed to conclusions endorsed in advertising claims.
公平和客观的提出任何一个相反论点，而不是让它显得愚蠢。
Present each argument fairly and objectively, rather than trying to make it look foolish.
别的人可能想到你没有想到的反论。
Another person may be able to imagine counterarguments that haven't occurred to you.
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