怨恨和不信任往往会导致论证和反论证的结果，产生反效应，消费者会相信与广告主张截然相反的结论。

Resentment and distrust often lead to counterargumentation and to boomerang effects where consumers come to believe conclusions diametrically opposed to conclusions endorsed in advertising claims.

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公平和客观的提出任何一个相反论点，而不是让它显得愚蠢。

Present each argument fairly and objectively, rather than trying to make it look foolish.

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别的人可能想到你没有想到的反论。

Another person may be able to imagine counterarguments that haven't occurred to you.

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