当一个卫星不得不回避时，这一费用上涨了，因此也会用尽燃料，减少在轨道里停留的时间。
One such cost arises when a satellite has to take evasive action and thereby USES up fuel, reducing its life in orbit.
但如果它们是为客户专用的小型卫星，费用可能就不是问题。
But perhaps not, if the satellites were small and the customers specialised.
它没有卫星或者电缆“平台”来传送节目，但是它想尽了一切办法将节目直接卖给消费者，由此产生的一切费用也落到消费者头上。
It lacked a satellite or cable "platform" on which to deliver programmes-yet tried anyway to sell directly to customers, with all the costs that entailed.
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