而这还不包括广告带来的市场价值。

And that doesn't include the marketing value they add.

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促销：包括广告、促销、宣传和销售员销售。

Promotion: This includes advertising, sales promotion, publicity, and personal selling.

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传播包括广告、公共关系、销售员销售、网络广告和公司与消费者之间的任何沟通。

Communications can include advertising, public relations, personal selling, viral advertising, and any form of communication between the firm and the consumer.

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