顾客可能愿意购买一家公司的产品,将其作为一种间接方式来捐赠给它所帮扶的公益事业。
Customers may be willing to buy a company's products as an indirect way to donate to the good causes it helps.
活跃在社交网络上的公司正在通过做公益活动来建立与他人更好的关系。
Companies on the social web are increasingly trying to create better relationships by doing good.
纽约的Doctoroff先生指出,像友邦(AIG)、摩根-大通(JPMorgan Chase)和美林(Merrill Lynch)这些有公益精神的公司都设立了自己的慈善基金。
Mr Doctoroff in New York points to public-spirited firms such as AIG, JPMorgan Chase and Merrill Lynch that have set up charitable foundations.
应用推荐