这并不意味着所有的传统法则都已经改变了。
相反，传统工程(比如建筑)则是被良好定义的和广为人知的物理法则约束着。
In contrast, traditional engineering, for instance building construction, is constrained by well defined and well known physical laws.
如果你应用了所谓的标准法则，那么你就是在按照传统的套路走。这样一来，你就很难找到真正独特的、颠覆性的商机。
Apply standard rules and suddenly you're playing with conventional wisdom, and it becomes pretty damn tough to find unique, truly disruptive opportunities.
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