然而，近几十年来受经济、科技等不同因素的影响而发生了变化的是企业实践市场营销的方式以及由此而产生的营销观念的变化。
But, in the past decades, the change of the way of enterprise marketing and the marketing idea has come from the influence of economy, science and technology, etc.
社会营销观念要求营销者在确定营销策略时，要考虑企业利润、消费需求和社会利益三者平衡。
The societal marketing concept calls upon marketers to balance three considerations in setting their marketing policies:company profits, consumer wants, and society's interest.
在现代市场营销观念指导下，企业应致力于为消费者服务，实现消费者“让渡价值”最大化。
Under the direction of the viewpoint of modern sales, enterprises should commit themselves to serving the customers to realize maximize the delivered customer-value .
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