然而，近几十年来受经济、科技等不同因素的影响而发生了变化的是企业实践市场营销的方式以及由此而产生的营销观念的变化。
But, in the past decades, the change of the way of enterprise marketing and the marketing idea has come from the influence of economy, science and technology, etc.
社会营销观念要求营销者在确定营销策略时，要考虑企业利润、消费需求和社会利益三者平衡。
The societal marketing concept calls upon marketers to balance three considerations in setting their marketing policies:company profits, consumer wants, and society's interest.
在现代市场营销观念指导下，企业应致力于为消费者服务，实现消费者“让渡价值”最大化。
Under the direction of the viewpoint of modern sales, enterprises should commit themselves to serving the customers to realize maximize the delivered customer-value .
企业对本行业的产品和市场要有整体概念，才能形成现代营销新观念。
Only with a overall conception of the products and markets in its own trade can an enterprise form a new morden marketing conception.
我国医疗机构目前存在着以医院、疾病、患者为中心的服务观念，前两者显然不能作为企业化医疗机构进行营销活动的指导思想。
In our country, idea of services is for hospital, disease and patient, though hospital and disease cannot be taken as the guidance of marketing in medical corporation.
企业通过怎样的营销战略组合来体现企业的战略观念，形成企业的竞争优势。
Through what Marketing Strategy Combination can the enterprise express it's concept and then achieves it's competitive advantage?
在此基础上，从转变营销观念角度提出企业实施诚信营销的基本构架，为企业实施诚信营销提供思路。
Based on the above analysis, in order to change people's marketing concept, the paper suggests the basic framework of implementing credible marketing and offers direction of credible marketing.
企业要实施诚信营销就必须对社会营销观念有正确的认识。
Enterprises must have a correct understanding of social marketing concept before practicing credible marketing.
第五，网站运营企业要树立内部营销观念，多为员工服务，提高员工忠诚度，以留住更多的人才。
Fifthly, the website operators have to establish internal corporate marketing concepts in order to afford more services for staffs, to increase staff loyalty, and finally to retain more personnel.
在企业的经营活动中，企业家的作用和营销观念的价值越来越引起了经营者的重视。
In the course of an enterprises management, the role that the enterpriser plays and the value of marketing sense attract more and more attention from the manager.
增强企业竞争力，企业必须树立关系营销观念。
To enhance the capacity of competition, enterprises should foster the idea of relationship marketing.
绿色营销是在企业生存环境发生变化的情况下提出的一种新的营销观念，引起了各国营销学界的普遍关注。
Green marketing is the new marketing conception posed under the circumstance in which the environment of enterprise's existence has changed.
一是以社会市场营销观念改造企业的经营理念，实现企业由古典经营观向现代经营观的转变。
One hierarchical operation is to change its managerial philosophy with the orientation of social marketing in the purpose of transformation from classic operation to modern operation.
目的是帮助企业营销人员端正思想，树立现代营销观念，以确保营销管理的效果。
The aim is to help the corporate marketer to correct their way of thinking and set up modern marketing concept, so that the desire.
在我国企业从生产观念向市场观念的转变过程中，市场营销被提高到了一个前所未有的高度。
In China's enterprises process from production concept to market concept, marketing has been raised to an unprecedented height.
同时，随着整合营销传播等观念的广泛传播，多品牌战略下的广告传播整合将会成为越来越多企业的选择。
At the same time, along with the marketing dissemination of concept widely spread, many brand strategy, advertising and media integration will become more and more enterprise choice.
对此，商业零售企业只要摆正心态、树立科学营销观念，搞好企业建设，提高竞争力，就完全可以应对外资的冲击。
They should set up a proper stand, a scientific marketing concept; strengthen enterprise construction; promote competitive ability to counterattack the impact from foreign investment.
面临体验经济和体验消费的到来，企业需要转换营销观念实施体验营销。
Facing the arrival of experience economy and experience consumption, businesses need to convert to the implementation of experience marketing.
文化营销是有意识地通过发现、甄别、培养或创造企业核心价值观念来达成企业经营目标的一种新型营销方式。
Cultural marketing is a new type of marketing which aims to achieve the enterprise's management goal by discovering, selection, cultivation or creating the enterprise's key values.
因而使电力企业在经营思想上根本没有市场营销观念，也就更谈不上建立现代市场营销体系。
As a result the power supply enterprises have no idea of marketing, to say nothing of building a modern marketing system.
绿色营销是在企业生存环境发生变化的情况下提出的一种新的营销观念。
The green marketing is a new marketing view which is put forward under the condition of which the living environment of the enterprises has been changed.
观念营销是基于观念影响力而进行的市场营销活动，以建立企业影响力为目标，从而促成交易的营销模式。
The aim is to help the corporate marketer to correct their way of thinking and set up modern marketing concept, so that the desire.
目的是帮助企业营销人员端正思想，树立现代营销观念，以确保营销管理的效果。
The aim is to help the corporate marketer to correct their way of thinking and set up modern marketing concept, so that the...
目的是帮助企业营销人员端正思想，树立现代营销观念，以确保营销管理的效果。
The aim is to help the corporate marketer to correct their way of thinking and set up modern marketing concept, so that the...
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