为了达到这个目的，尽可能考虑每个消费者的需要，使用例如忠诚度计划使消费者主动接近产品。
To achieve this, consider, as far as possible, what matters to each customer and bind all customers to the product through initiatives such as loyalty schemes.
随着时光的推移，微软已经获得了很多成功，但也有不少失败，但即便它很晚才进入到竞争中，也会设法使某些产品达到领先的地位。
Microsoft has had its successes and failures over time, and it has managed to come first with some products even if it came later in the game.
近年来，软件开发技术建议，捆绑地越紧，就越难使它成为及时的，预算之内的，并且达到高质量水平的开发产品。
More recent software development techniques suggest that the tighter the shackles, the more difficult it becomes to develop products on time, within budget, and to a high quality level.
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