Zelizer is highly critical of this approach, and emphasizes instead the opposite phenomenon: the power of social values to transform price.

Zelizer 对这种方法持高度批评态度，并强调相反的现象：社会价值改变价格的力量。

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The third thing I was going to report was that sociologist Viviana Zelizer wrote a book about life insurance sales in the nineteenth century.

我要讲的第三件事是，社会学家维维安娜·泽利泽写的一部关于，19世纪寿险销售情况的著作。

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What Zelizer reported was that some life insurance companies surmounted this problem by changing the pitch, by telling their salespeople, don't try to explain probability theory to these people.

泽利泽发现有些寿险公司，通过改变营销思路克服了这个难题，他们告诉自己的推销员，不要试图给你的客户讲概率论。

youdao

The third thing I was going to report was that sociologist Viviana Zelizer wrote a book about life insurance sales in the nineteenth century.

我要讲的第三件事是,社会学家维维安娜·泽利泽写的一部关于,19世纪寿险销售情况的著作

耶鲁公开课 - 金融市场课程节选

What Zelizer reported was that some life insurance companies surmounted this problem by changing the pitch, by telling their salespeople, don't try to explain probability theory to these people.

泽利泽发现有些寿险公司,通过改变营销思路克服了这个难题,他们告诉自己的推销员,不要试图给你的客户讲概率论

耶鲁公开课 - 金融市场课程节选

"Even though it's an age of slickly packaged ads and messaging, people are transparent, " Zelizer said.

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The opinions expressed in this commentary are solely those of Julian Zelizer and Melissa Lerner.

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"They both thought that they were leading political revolutions at the same time in countries that were fundamentally liberal, " Zelizer said.

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