Part three is "influence of online WOM".

第三部分为网络口碑影响力。

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Later, Sandy found out it was a wom virus.

后来，桑迪发现是一种蠕虫病毒。

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With the increasing popularity of Internet, e-WOM became an important information source for tourists in choosing their tourism destinations.

随着网络的日渐普及，网络口碑成为旅游者制定外出旅游计划、选择旅游目的地时的重要信息来源。

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We know WOM has a direct effect because we experience it ourselves in everyday life.

FORBES: Quick: What Are They Saying About Your Brand?

As you might expect, the internet is growing as a driver of WOM conversations.

FORBES: Word of Mouth is Still a Valuable Marketing Tool

This form of technology goes back to the orginal WOM, but instead of using voice, technology is used.

FORBES: Implementing The Most Effective Methods Of Reaching Your Consumer Is Everything