口碑可以划分为正向口碑(positive WOM)和负向口碑。Arndt指出，正向口碑往往会增加企业盈利能力，负向口碑往往会减少企业盈利能力。
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positive wom
积极的女人
以上为机器翻译结果，长、整句建议使用 人工翻译 。
Its experiences that drive word of mouth and through positive WOM and the generation of brand advocates comes rewards for your business and consumers.
FORBES: The Key to Success this Small Business Saturday
Most WOM (66%) is positive.
FORBES: Word of Mouth is Still a Valuable Marketing Tool
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