Matias has kept the overall design the same as the Tactile Pro in both cases, though: a look similar to Apple's old Pro keyboard withnofrills beyond three USB 2.0 ports, only the basics in terms of extra keys, two legs underneath to prop it up and a 6-foot-long USB cable (no wireless option here).
In an era when high-flying tech companies outdo each other with worker perks, no-frills Bezos is proving the potency of another model: coddling his 164 million customers, not his 56, 000 employees.