Matias has kept the overall design the same as the Tactile Pro in both cases, though: a look similar to Apple's old Pro keyboard with no frills beyond three USB 2.0 ports, only the basics in terms of extra keys, two legs underneath to prop it up and a 6-foot-long USB cable (no wireless option here).
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In an era when high-flying tech companies outdo each other with worker perks, no-frills Bezos is proving the potency of another model: coddling his 164 million customers, not his 56, 000 employees.
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Faced with tough competition at home from no-frills airlines, big American carriers are all seeking to boost their international services.
The no-frills landscape is dotted with pickup trucks, palm trees, window bars, cacti, chain fences and toy-littered lawns.
One of the first cuts I made was to replace the spacious airplane the Eagles used to transport the football team to away games with a much smaller plane chartered from a no frills airline.
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Car companies often resort to cost-cutting measures such as toning down the exterior or doing away with a swanky dashboard with high-end features for a simple, no frills interior.
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Those who have a basic bank account - a no-frills account often used by those with a chequered credit history - or a student account with Lloyds Banking Group receive paper statements at least once every three months.
London - A word to the wise for satellite television broadcaster BSkyB : Easynet, a leading pan-European broadband networking company, has nothing to do with popular Greek entrepreneur Stelios Haji-Ioannou's no-frills easyGroup empire--note the majuscule 'E' in the company moniker.
Another Chinese company with a foot in Vietnam is Vancl, an online retailer that sells no-frills fashion in the style of Uniqlo and Gap.
FORBES: Territorial Rows No Obstacle To Chinese Internet Companies In Vietnam
The most well-known and is Ravis Restaurant on Satwa Road, a no-frills canteen that serves renowned butter chicken, best chased with milky chai in a polystyrene cup for three dirhams.
"In recent months, consumers seeking no-frills, pay-by-the-minute plans have been somewhat overlooked with the popularity of unlimited plans in the market, " said Dan Schulman, president of Sprint's prepaid group.
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Afterward, Bartholomew told himself that what had occurred must surely be no more than a mood of petulance, an eruption from his half-stifled impatience with the embroidery and frills that dressed the simplicity of truth, with the invasive, sentimental stories that somehow made faith easier, and the hymns he hated.
IndiGo, a large no-frills flier, sort of like the U.S. Southwest Airlines, is the leader with a 27 percent of the market share in July.
FORBES: As Kingfisher Erodes, IndiGo Becomes India's Top Airline
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