The show also offers Chinese car makers a chance to show the world what they can do.

在车展上，中国的汽车生产商也有机会向世界展示它们的能力。

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Car makers use auto-show concept cars, usually one-of-a-kind prototypes built by hand, to capture the imaginations of the press and public with flashy visions of what might come tomorrow.

汽车生产商们通过车展来展出概念车（通常都是手工打造独一无二的样车），将媒体和公众对未来车型所展开的天马行空的想像具象化。

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It is also less than a third of what car makers have spent on Super Bowl ads over the same period.

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It is never easy to know what the big four international car makers down there are really earning from vehicle sales because they do not report it.

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As exotic-auto makers redefine what a superluxury car can be, their executives are attempting a delicate balancing act: maintaining the exclusive cachet of their upper-crust brands while pursuing new wealthy customers that lower-end luxury rivals are currently scooping up.

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