But no matter how complicated the classification is, brand names share the same functions, such as the informative, aesthetic and vocative function.
然而,无论分类如何复杂,品牌名称具有相同的功能,例如:信息功能、审美功能和呼唤功能。
参考来源 - 从文化角度论品牌名称翻译Informative function and vocative function are the main functions of publicity materials.
信息功能和祈使功能是其两大主要功能。
参考来源 - 从传播学角度看外宣翻译·2,447,543篇论文数据，部分数据来源于NoteExpress
The informative function is the premise, while the vocative function serves as the ultimate goal.
信息功能是前提，祈使功能是最终要达到的目的。
The ultimate end of advertisement is to realize the vocative function, which depends on the combined realization of informative and expressive functions.
广告语篇的终极目的在于完成其意动功能，而意动功能又依赖于信息功能和情感功能的联合实现。
Based on these differences, this thesis points out that tourism translation should conform to the principle of Skopostheorie to fulfill the vocative function.
基于以上对比，本文指出，旅游资料的翻译应遵循目的原则，以实现旅游资料的诱导功能。
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