But "discretionary effort" and "engagement" are vital sources of the innovation and creativity that companies claim to value so highly.

问题就在于，工作积极性和参与度作为革新和创造极其重要的源泉，企业一向是相当重视的。

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It has to start with the employees, the vital engine that is entrusted and tasked with building customer engagement.

而这首先就是要关注雇员，要信任他们，让他们充满活力，只有这样才能建立顾客的青睐感。

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We certainly need them, and they are vital for communication and engagement with consumers, but if we ignore the basics, we will be failing as marketing professionals and business people.

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Most companies recognize that investing in employee engagement and development are vital to remaining competitive in a constantly evolving business world.

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Marketers including Campbell Soup and Frito-Lay have become increasingly interested in neuromarketing, and the explosion of digital and social media has made knowing the context of one's engagement with consumers a vital matter, Buyology adds.

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