Philip Kotler says that the difficulty firms have in creating functional uniqueness has made them “focus on having a unique emotional selling proposition (an ESP) instead of a USP”.

菲利普-科特勒认为在产品上难以做到独一无二的公司，将“营销的重点转移到情感销售主张，来代替独特销售主张”。

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You should also have a USP (Unique Selling Proposition) near the top of your resume.

在你简历的最上面应该有一个独特的销售主题。

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A good way to accomplish this is by including a concise Unique Selling Proposition (USP) that distinguishes you from your competitors.

一个做好这件事的方法是使用简洁“独特的销售主张”(usp)，这能把你在竞争者中脱颖而出。

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Having a good resume that profiles your Unique Selling Proposition (USP), or the great skills that are inherent in you, is a must as well as being prepared for the interview.

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