Philip Kotler says that the difficulty firms have in creating functional uniqueness has made them “focus on having a unique emotional selling proposition (an ESP) instead of a USP”.
菲利普-科特勒认为在产品上难以做到独一无二的公司，将“营销的重点转移到情感销售主张，来代替独特销售主张”。
You should also have a USP (Unique Selling Proposition) near the top of your resume.
在你简历的最上面应该有一个独特的销售主题。
A good way to accomplish this is by including a concise Unique Selling Proposition (USP) that distinguishes you from your competitors.
一个做好这件事的方法是使用简洁“独特的销售主张”(usp)，这能把你在竞争者中脱颖而出。
A good way to accomplish this is by including a concise Unique Selling Proposition (USP) that distinguishes you from your competitors.
一个做好这件事的方法是使用简洁“独特的销售主张”(usp)，这能把你在竞争者中脱颖而出。
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