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underlying marketing

隐性营销

隐性营销

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经济学

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Even though the symptom of the underlying problem manifested itself in marketing, it was not just a marketing issue.

FORBES: The Integration Metric
The underlying technology enables both passive measurement and actively targeted marketing, but the privacy issues surrounding both are markedly different.

FORBES: What do Jell-O, Kraft, and Adidas Have in Common? They All Want to Know Your Face
The underlying promise is to provide companies a rich set of offer content, a marketing engine capable of reaching customers over multiple channels including email, SMS, social media and ads, an integrated transactional platform, and a rich data and analytics engine to optimize targeted delivery of offer content all within company branding.

FORBES: The Local Deals Market Version 2.0: Syndicated Commerce

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