Even though the symptom of the underlying problem manifested itself in marketing, it was not just a marketing issue.

FORBES: The Integration Metric

The underlying technology enables both passive measurement and actively targeted marketing, but the privacy issues surrounding both are markedly different.

FORBES: What do Jell-O, Kraft, and Adidas Have in Common? They All Want to Know Your Face

The underlying promise is to provide companies a rich set of offer content, a marketing engine capable of reaching customers over multiple channels including email, SMS, social media and ads, an integrated transactional platform, and a rich data and analytics engine to optimize targeted delivery of offer content all within company branding.

FORBES: The Local Deals Market Version 2.0: Syndicated Commerce

Our customers need to be agile so they can not only stay ahead of the competition, but also be able to quickly change the underlying behavior and logic of their strategic business systems in customer service, new product development and marketing.

FORBES: The Bring Your Own Software Trend - And Why It Will Be Brief