Helen Hunt is the newly hired office-efficiency expert (a Rosalind Russell type, except blond).

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Taking a lead from the utility market, where OPower uses data from utilities to let consumers know how their energy use stacks up against comparable households, the car companies could let customers know how their fuel efficiency compares with other owners of the same type of vehicle, then suggest ways to improve.

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The unit experiments like mad on everything from how to type tax collection letters in order to maximize participation to how to improve energy efficiency.

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