Helen Hunt is the newly hired office-efficiency expert (a Rosalind Russell type, except blond).

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Taking a lead from the utility market, where OPower uses data from utilities to let consumers know how their energy use stacks up against comparable households, the car companies could let customers know how their fuel efficiency compares with other owners of the same type of vehicle, then suggest ways to improve.

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The inability of the market mechanism to achieve a higher efficiency value is due, in part, to the incentive U-Type bidders have to strategically reduce their demands for the second block of spectrum.

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