Lazarsfeld)的“二级传播” (two-step flow)理论在思想上与库利的思想有某些相通之处,尽管我们暂时无法找到足够的证据说明拉 扎斯菲尔德受到库利思想的影响。
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... two-step flow 两级传播 ; 二级传播 ; 传播学理论 ; 双层传媒模式 two-step approach 两步法 ; 两阶段方法 two-step charge 两步充电 ...
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... two-step flow 两级传播 ; 二级传播 ; 传播学理论 ; 双层传媒模式 two-step approach 两步法 ; 两阶段方法 two-step charge 两步充电 ...
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two-step flow of communication 两级传播 ; 两级流动传播 ; 沟通的两步流程
Two-Step Flow Model 两级传播模式
two step flow communication 两级流动传播理论
Two-Step Flow Theory 两级传播理论
two-step-flow theory 两极流动理论
And carry on an examples analysis which aimed at thecourse of bestsellers and media "agenda setting" function, as well as opinionleaders for the intermediary "two-step flow" features.
针对畅销书宣传过程中媒体的“议程设置”功能,以及以意见领袖为中介的“两级传播”特征进行了实例分析。
参考来源 - 畅销书的信息传播特征研究·2,447,543篇论文数据,部分数据来源于NoteExpress
Marketers have embraced the two-step flow because it suggests that if they can just find and influence the influentials, those select people will do most of the work for them.
营销人员接受两级传播理论是因为该理论认为,如果他们能够找到影响者,并对他们施加影响,这些精英们就会替他们完成大部分的营销传播工作。
Yet it is precisely these non-celebrity influentials who, according to the two-step-flow theory, are supposed to drive social epidemics, by influencing their friends and colleagues directly.
然而,根据两级传播理论,正是这些非名人影响者直接影响了他们的朋友和同事,从而推动了社会流行潮流。
Yet it is precisely these non-celebrity influentials who, according to the two-step-flow theory, are supposed to drive social epidemics by influencing their friends and colleagues directly.
译文:而根据两级流动理论,恰恰是这些不是是名人但具有影响力的人,通过直接影响他们的朋友和同事,推动了社会流行潮。
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