Fox famously fell out with Bay during the filming of the Transformers franchise, which resulted in the star not appearing in the third instalment.

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At the South by Southwest (SXSW) Interactive annual festival in Austin, Texas in March, DeNA showcased new games on the Mobage platform like Transformers: Legends (part of the Transformers franchise) and did the schmoozing necessary to generate product buzz.

FORBES: 'Game On!' Says Tomoko Namba, Founder of DeNA

And, for a limited time, all three eye-popping films in the Transformers franchise will be available in a 7-Disc Limited Collector's Edition Blu-ray Trilogy featuring each film in high definition, Transformers: Dark of the Moon in high definition 3D, more than 10 hours of special features and a plaque of movie images signed by Bay.

ENGADGET: Transformers: Dark of the Moon clip breaks down shooting movies, special effects in 3D (video)