Last year the site required the purchase of a Barbie MP3 player for access to certain content, an idea that has been abandoned.

去年该网站需要先购买芭比mp3播放器才能进入某些内容部分，这是一个已经被放弃的想法。

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Likewise, if telecoms operators give preferential treatment to certain content providers, they undermine the idea of "network neutrality".

同样的，电信运营商给予确定内容的数据提供商以优惠待遇，这样的做法同样破坏了“网络中立性”的理念。

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The TV industry is in the same predicament about their rights to certain content and the leverage that they have with advertisers.

FORBES: Apple TV: Saving The Broadcast Industry From Looming Collapse

Crucial to the Sealed Media offering is that rights are separated from content, with the rights to access certain content stored on the internet.

BBC: Digital rights and wrongs

Comcast also obtained rights to air certain content from ESPN3, ESPN FullCourt and ESPN GamePlan on Comcast's Xfinity Sports Entertainment Package.

ENGADGET: Comcast, Disney TV deal opens up access on multiple screens, tightens VOD strings