The marketer is concerned with competitive features, time to market, positioning with other products, and cost.

业务人员关注有竞争力的特性，市场的时效性，对于其他产品的定位和开销。

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"My first reaction was that I wasn't looking for another job," recalls Parsons, who had no marketing experience at the time and was happy with her day job in tech support at an email marketer.

帕森斯回忆道：“当时我的第一反应是我没想要跳槽。”她那时没有营销经验，而且也挺满意自己在一家电子邮件营销公司里承担技术支持的工作。

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Thus, the marketer should know which group, parents or peers, has the most influence at any given time so they can plan their marketing strategies properly.

因此，营销人应该知道在某个时间，究竟哪一群人最具有影响力，是父母亲还是同龄人？这样他们就能恰当地筹划自己的营销策略。

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Fuchs, 54, is a Time Warner veteran and consummate marketer.

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