Most of the time I write about a study or survey and how the findings may impact a marketer or advertiser or brand manager, brand manager or your local butcher.
Over time Android devices have become more popular than the iPhone, so neither the Steve as genius marketer nor the product quality itself fully explain the popularity.
But this is a small problem compared with the opportunities open to Magna at a time when even General Motors is moving away from integrated production toward being a mere assembler and marketer of cars (see p.36).