Of course, as is the case with just about everything else in the consumer world this side of a bespoke Rolls-Royce or Ferrari, only fools (and perhaps those with the deepest expense accounts) pay full price.
Those who saw it as a flash in the pan looked like fools when it took over the wired world, while those who saw it as a techno-utopia that would enlighten (and enrich) the world now hold stock options that are under water.