This paper studied the supermarket retail services as an example a very important question: service Brand Equity.

本研究以超市零售业为例探讨服务业中一个非常重要的问题：服务品牌权益。

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This paper discusses on the marketing tactics of universities' employment from aspects of creating the brand, facing the market, and providing the good service, etc.

从打造品牌、面向市场、搞好服务等方面论述了高校就业的市场营销策略。

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This article would focus on what the telecom operators do with their brands communication and discuss the challenges of all-service operating to telecom operator's brand communication management.

本文将着眼于运营商品牌管理传播的所作所为，探讨全业务运营环境对运营商品牌传播管理的挑战。

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More than this, as is true of every super service brand, management empowered those on the front lines to do the right thing to preserve customer satisfaction.

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Athletic wear retailer Lululemon has been successful striking this balance by attaching its unique brand of customer service to its brand identity.

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Improving customer service is another key initiative, because this is essential for delivering the brand promise.

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