So you can either say that electrons are very, very tiny or that they're never ending, and both are pretty accurate ways to think about what an atom is.
"I'd say they're more white-collar than blue-collar - anything from hippies to pretty normal looking people, but generally they're educated - either very concerned about politics or the environment, or both, " she says.
The other part that's always tricky is the creative control because it's not in a brand's nature to relinquish control--they're used to making commercials, which are very controlled and highly manipulated 30-second spots that paint a pretty picture of their brand.
