THEY'RE VERY pretty scattered over a salad or floating on the surface of a chilled spring soup.

WSJ: Petal Pushers: Chefs Pick Edible Flowers

"I'd say they're more white-collar than blue-collar - anything from hippies to pretty normal looking people, but generally they're educated - either very concerned about politics or the environment, or both, " she says.

BBC: SOLAR SEBASTOPOL

The other part that's always tricky is the creative control because it's not in a brand's nature to relinquish control--they're used to making commercials, which are very controlled and highly manipulated 30-second spots that paint a pretty picture of their brand.

FORBES