At work, this could mean the CEO opening her address book and providing introductions, making herself available for meetings and dinners, and providing the necessary tools, recognitions, access and incentives to fuel the team to perform at the highest level.
Using its Community Impact Platform to create a fundraising challenge for two local animal rescues, Causecast leveraged social media, real-time reporting, peer recognition, instant donation processing, automatic tracking, micro and macro funding abilities, and good old competition with incentives to fire up the team and get them engaged in giving back.