Located in the Giardini corner of the immersive display, a large 6-foot-tall greeting card made entirely from flowers and surrounded by an elaborate frame makes for the perfect family photo opportunity.
At the teller window a friendly lady informs you that, according to the extensively detailed profile of you on her computer, you are eligible for a credit card with a tall limit.
Arne Sorenson of Marriott predicts that his typical employee, a diminutive Hispanic housekeeper with shaky English, will find it hard to say no to the tall, articulate union man who turns up and asks her to sign a card.