Located in the Giardini corner of the immersive display, a large 6-foot-tall greeting card made entirely from flowers and surrounded by an elaborate frame makes for the perfect family photo opportunity.

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At the teller window a friendly lady informs you that, according to the extensively detailed profile of you on her computer, you are eligible for a credit card with a tall limit.

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Arne Sorenson of Marriott predicts that his typical employee, a diminutive Hispanic housekeeper with shaky English, will find it hard to say no to the tall, articulate union man who turns up and asks her to sign a card.

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Set up an electronic national identity card that would check people randomly on street corners, in airports and in tall buildings.

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It's a tall order for a company accustomed to hundreds of large retail customers to juggle thousands of individual addresses, credit-card numbers and requests for gift-wrapping.

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