Right now, Prozac isn't just the company's biggest moneymaker--it's one of its biggest potential liabilities.

FORBES: Prozac To Fight PMS Under New Name

Launching fluoxetine as a brand-new drug allows Lilly to reach women and their physicians in a way that new publicity for the Prozac brand won't.

FORBES: Prozac To Fight PMS Under New Name

Indianapolis-based Lilly's pipeline of new drugs was not robust enough to make up the interim--meaning that the new drugs that will replace Prozac sales won't start to boost growth until 2003.

FORBES: Magazine Article