Likewise, it can be advantageous for job hunters to engage in a little spin-doctoring to show recruiters they're confident in their ability to handle a position, say career experts.

同样，职场专家说，求职者在介绍自己时也不妨略微自我夸赞一下，从而向面试官表明，他们有信心、有能力从事所应聘的岗位。

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If he has broken a cardinal rule of spin doctoring, it is that of becoming the story instead of its teller.

ECONOMIST: Bagehot

"It's a very clever piece of spin doctoring by ministers to avoid culpability for cuts in local services, " said Mr Burstow.

BBC: Lib Dems say teachers' pay rise will force cuts

All the spin doctoring in the world cannot hide the fact that Deputy Prime Minister John Prescott has been deprived of a huge part of his powerbase by Tony Blair.

BBC: Blair weakens Prescott powerbase