If he has broken a cardinal rule of spin doctoring, it is that of becoming the story instead of its teller.

ECONOMIST: Bagehot

"It's a very clever piece of spin doctoring by ministers to avoid culpability for cuts in local services, " said Mr Burstow.

BBC: Lib Dems say teachers' pay rise will force cuts

All the spin doctoring in the world cannot hide the fact that Deputy Prime Minister John Prescott has been deprived of a huge part of his powerbase by Tony Blair.

BBC: Blair weakens Prescott powerbase

New Labour's robust spin-doctoring means that the likely victims have been warned of their fate.

BBC: Is Blair a butcher?

Churchill, who admitted that he had a virgin mind on the Middle East, relied on his creative, spin-doctoring adviser, T.

ECONOMIST: Britain and the Hashemites

The newspaper's editorial calls the proliferation of online spin-doctoring "shocking".

BBC: China media: Hacking denial

It was Richard's tragedy that after being betrayed by the turncoat Stanley family at Bosworth, he then had to contend with the greatest poet-playwright in the English language spin-doctoring against him on behalf of the incoming regime.

WSJ: Andrew Roberts: Shakespeare Has a (Parking) Lot to Answer For