Building Security In Maturity Model (BSIMM) is a secure software development lifecycle model that grew out of scientific observations around software security practices at nine companies ranging from Adobe to Google, and Wells Fargo back in 2009.
Its business now helps brands build relationships with customers and better manage and view the customer journey throughout the purchase lifecycle via their SaaS (software as a service) platform.
Called "product lifecycle management" or PLM, the software links manufacturers with their suppliers and customers to share data about a product--from conception to junkyard (see table above).