The world is full of yin and yang: dark and light, soft and hard, female and male.

世界充满了阴阳：暗与亮、软与硬、女性与男性。

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But, some products, like some soft drinks, make it to every village in the world.

但是，一些新产品，像一些软饮料却能够达及世界的每一个村庄。

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They're very different business models, at least in the micro-soft view of the world.

它们有着截然不同的业务模型，至少从微软的角度来看是这样的。

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Coca-Cola, the world's biggest soft-drinks maker, saw sales in Europe and China fall in the last quarter of 2012 and warned the year ahead would be unpredictable.

BBC: Coca-Cola warns of volatile year to come

Skis were widely utilized in Central Asia and Europe, while snowshoes were common in the New World - probably because snow was more compact and less soft in the Old World, theorizes Huntford.

BBC: Where did skiing come from?

They were looking for evidence that the world's largest soft-drinks company may be violating competition rules.

ECONOMIST: Soft drinks