Traditionally, farmers sold their food in the local market, so the food didn't have to travel very far.

在传统上，农民在当地市场出售他们的食物，所以食物不用去到很远的地方。

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As it grew more popular, the company sold rights to bottle the soda, so it could travel easily.

随着它越来越受欢迎，该公司出售了汽水的瓶装权，因此它的运输变得更加便捷。

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"When a farmer elects to join the insurance, we sell the product on wholesale so that the premium is reduced, so that he doesn'tt feel it, so that it cushions him and I've also sold the product."

VOA: special.2010.05.11

So if Pepsi is the low price drink in the market then no Coke is sold at all.

如果在市场上百事可乐的价格较低,可口可乐就卖不出去

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And so I thought, hey, what if you sold the product directly to the customer.

我想，嘿，将产品直接卖给消费者怎么样。

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So he sold out of the market and thus managed to preserve that fortune.

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That's not entirely a surprise because they were so over sold that, I think there's been some bargain-hunting.

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