商务英语:营销常用词汇(A-D) ... Bausch &Lomb 博士伦 BCG Grow-Share Matrix 波士顿增长-份额矩阵 before tests 事前测试 ...
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growth-share matrix 占有率矩阵 ; 成长占有率矩阵
market share matrix 市场份额矩阵
market-share coefficient matrix 市场份额系数矩阵
Market growth rate relative market share matrix, in order to achieve the cash flow balance through the combination of business optimization.
又称市场增长率-相对市场份额矩阵，为了通过业务的优化组合实现企业的现金流量平衡。
The growth share matrix started a fashion for matrices among management consultants. For a while no self-respecting report or theory was complete without one.
增长份额矩阵掀起了企业管理和咨询业中应用矩阵的热潮，一时间没有哪个自重的报告或理论中少得了矩阵。
This paper mainly used the analysis tools of the BCG's Growth-Share Matrix and the McKinsey & Company's Three Horizons of Growth theories to study the adjustment of strategy of HGMP.
文中主要运用了波士顿咨询公司的成长—份额矩阵和麦肯锡管理咨询公司的三层面增长理论来研究汉光机械的战略调整问题。
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